Aurora Café Visual Content Campaign

The goal was to develop a promotional visual direction for a café product, using product photography and supporting content to create a recognizable and cohesive campaign.

The challenge was to turn a collection of product images and promotional information into one cohesive visual campaign, while keeping the product as the main focus.

The visual concept grew from the product itself — the rich cherries, soft cream, and warm food textures. These elements became the foundation for the color palette, imagery, and overall visual language.

I developed the content as one connected editorial composition, combining product photography, ingredient imagery, typography, and promotional copy through a consistent rhythm of color, spacing, and layout.

The final direction creates a unified visual story around the product, balancing its appetizing character with clear promotional communication and a distinctive brand atmosphere.

My Role Visual Concept Development · Art Direction · Layout & Composition · Product Presentation · Typography

Tools Photoshop