Product & Lifestyle Photography for E-Commerce

Brief: Create a set of product and lifestyle images for a direct-to-consumer brand launching across e-commerce and Instagram. The creative direction required controlled studio lighting, intentional composition, and a polished editorial feel that could sit alongside traditional photography.

Approach: I art-directed each shot for commercial use, focusing on lighting consistency, color palette, and composition that follows e-commerce best practices. Every image was refined until indistinguishable from a real photoshoot, with attention to texture, shadow accuracy, and product detail.

Result: Delivered a 10-image pack in 3 days. The brand used the images across their Shopify store and paid social campaigns, replacing a planned photoshoot that was quoted at $3,000+ (studio rental, photographer, styling, post-production).

Deliverables: High-resolution PNG/JPEG files, retouched and color-corrected, ready for web and print.