In an era of rapid technological advancements and instant gratification, the ability to adapt and evolve is the only way to cultivate longevity. Only those with a true purpose and a relentless passion for the craft will go on to stand the test of time, and nobody knows this better than George Morel.
With his roots firmly planted at the forefront of electronic music, he is the epitome of a true pioneer. Bit by the bug at a very young age, he found himself drawn to the captivating sounds of synths and drum machines. Morel’s urge to learn and create became undeniable, and it wasn’t long before he found himself deeply immersed in his passion, leading him to discover his purpose.
Little did he know, his newfound obsession would eventually evolve into a career beyond his wildest dreams.
Sheer curiosity was what guided him to discover the craft. An insatiable desire to master it was what helped him uncover his gift. A gift that would land him his first global hit record, leading him to shine a light on an impressive list of undiscovered talent. Morel's dedication in the studio and his natural-born skills with sound resulted in countless dance floor classics, quickly making him a permanent fixture in the musical libraries of DJs around the world.
With Morel’s performances at some of the hottest spots on the planet to his prolific and consistent work as a label owner and manager for his own Groove On Records, he has no plans on stopping there. Under his secondary label II.0, Morel continues the theme of exploring new grounds, moving forward as he evolves his signature sound.
Expanding his creative horizons has only broadened his spectrum in the field of electronic music, giving him the freedom to push his vision in unique and creative directions. Fuelled by his genuine love for music, there’s no doubt Morel will continue to grow both behind the decks and in the studio, captivating present and future generations of music lovers while maintaining his place as one of electronic music’s most everlasting artists.
