Web + Brand Design: Fashion e-commerce

LE RÊVE Case I designed a cross-platform fashion e-commerce application for a luxury concept store and RTW brand. I created a web re-design to adhere to brand guidelines which included an intuitive, minimal interface and heavy imagery. I conducted user research to gain insights about my target audience, and used my findings to iterate my designs.

Goals 1. Allow fashion enthusiasts to stay on top of new drops and sales, while shopping conveniently from their phones. 2. Design sleek and modern UI that appeals to the luxury market. 3. Provide cutting edge style inspiration and information about new collections.

You can view the full case study on my website: ysportfolio.net