ADIDAS ADIZERO Co-Creation Film

Post-produced by OneHundredBerlin Editing - Alessandra Leone Motion Graphics - Alessandra Leone Sound Design - Staub Audio Color grading - AandE Film The film tells the story of the Adizero Adios Pro 2 show creation, and the effort of its dedicated team. The shoe embodies the spirit of co-creation: the team worked with world-class athletes, whose continuous feedback contributed to the development of prototypes. The effort paid off. In September 2020 Adidas athlete Peres Jepchirchir made it into the history book after running a record-breaking time at the half marathon in Prague.