Excedrin #MYgraine

the triggers, the type, the trauma, and the trials.

Many young, first-time sufferers don’t realize that what they’re experiencing is a migraine, and may wait up to an average of6 years for a diagnosis.

#MYgraine aims to close the diagnosis gap by taking the invisible pain of migraines and making it visible, to help it be seen and understood.

In addition to visualizing #MYgraine though projection mapping, we partnered with influencers/real-life migraine sufferers to bring their own personal #MYgraine experience to life through their art.