Excedrin #MYgraine
Andrea Corasanti
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Posted Jun 30, 2022
#MYgraine takes the invisible pain of migraines and makes it visible, to help it be seen and understood.
Migraines are personal:
the triggers, the type, the trauma, and the trials.
Many young, first-time sufferers don’t realize that what they’re experiencing is a migraine, and may wait up to an average of6 years for a diagnosis.
#MYgraine aims to close the diagnosis gap by taking the invisible pain of migraines and making it visible, to help it be seen and understood.
In addition to visualizing #MYgraine though projection mapping, we partnered with influencers/real-life migraine sufferers to bring their own personal #MYgraine experience to life through their art.