As the Social Media Manager for UNPAC, I develop and execute strategic communication plans to enhance the organization's online presence. My role includes creating engaging content tailored to UNPAC's audience, managing social media accounts to foster meaningful connections, and maintaining a consistent, inspiring tone across all platforms. I analyze performance metrics to optimize campaigns and increase audience engagement, ensuring alignment with organizational goals. Additionally, I collaborate with leadership to craft messages that amplify UNPAC's values and initiatives, leveraging digital channels to drive awareness and support. My work combines creativity, analytics, and a deep understanding of community needs to strengthen UNPAC's digital impact.