Colgate-Palmolive Website Design

Kristin Hawley

Graphic Designer

Web Designer

Creative Director

Figma

THE CHALLENGE

Update the Shop Smiles website to a more user friendly experience that captures the customers attention and informs them of the products they would like to purchase. Encourage customers to mix and match products to create a custom bundle of products. Ultimately move users away from amazon and direct them to purchase from the website.

THE SOLUTION

Designed a mobile-first strategic website, prioritizing user-friendly navigation for seamless interaction. Orchestrated a tailored photoshoot, capturing authentic moments of individuals engaging with the products to establish a genuine emotional connection with the target audience.

DELIVERABLES Photoshoot Art Direction Directed Compelling lifestyle and product photography for the hum product portfolio. Product Page Design Designed custom, user friendly PDP desktop and mobile web pages. Build Your Own Bundle Mobile Experience Created a custom design experience for users to mix and match oral care products at a discounted price.

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