THE ATTENTION GAP — A
Vanesa Martinez
THE ATTENTION GAP — A speculative advertising campaign for ElevenLabs.
AI has made creative production almost limitless.
But when everyone can create more, creation stops being the scarce resource.
Attention is.
This campaign explores that tension through a six-part visual progression — from abundance and sameness to humanity, silence and finally a question:
What deserves to be heard?
The project is not anti-AI. AI is the medium and the context.
The creative challenge was deciding what to generate, what to reject, and ultimately, what to leave empty.
Concept, Creative Direction & Editing — Vanesa Martinez
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Posted Aug 18, 2026
THE ATTENTION GAP — A speculative advertising campaign for ElevenLabs. AI has made creative production almost limitless. But when everyone can create more, c...
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