Challenge: To revamp the existing website, focusing on encouraging visitors to download their Gmail scam protection plugin and improve the SEO.

Objective: Create a visually appealing and functional website on Webflow to enhance user engagement, improve SEO, and drive plugin downloads.

Catch, a rising player in email security, recognised the need to overhaul their website to better showcase their Gmail scam protection plugin. The existing site was not effectively converting visitors into users. They desired a design that was not only eye-catching but also intuitively guided visitors towards downloading their plugin. Essential to this project was a layout that highlighted the plugin's features, the ease of installation, and its benefits in a clear, compelling manner.

Acknowledging Catch's unique plugin and the competitive email security landscape, Pinecone crafted a multifaceted approach. The aim was to create a visually appealing site that naturally led users to download the plugin, while also boosting technical SEO with Schema markup, semantic HTML, precise heading and ALT tags. Further, developing a new blog ensured continuous content updates, enhancing the site's search engine presence and user engagement.

To meet Catch's objectives, Pinecone provided the following:

Customised Web Design: Developing an innovative design that aligns with Catch's brand identity and highlights the plugin's features.

Web Development: Ensuring the site is responsive and performs flawlessly across all devices.

User Journey Mapping: Creating a clear path to lead visitors towards downloading the plugin.

SEO-Optimised: The website layout was strategically designed for enhanced search engine visibility, integrating advanced techniques like schema markup and semantic HTML to improve accessibility and online presence.

Conversion Rate Optimisation: Implementing strategies to maximise the number of visitors who download the plugin.

Analytics and Performance Tracking: Implemented tools such as Google Analytics, Microsoft Clarity, and Google Tag Manager for comprehensive monitoring of website traffic, user behaviour, and conversion rates, utilising detailed analytics, heat maps, event tracking, and user recordings to gain valuable insights.

Website Launch & Training: Successfully deployed the new website, complemented by a comprehensive training program for the client, ensuring they are fully equipped to manage and maintain their online presence effectively.