Strategy, Video, & Content - Investment Campaign

Omar Mendez

Full Meta Campaign for Investment Brand – Strategy, Video, & Content

Want to attract investors with compelling content? Here’s how I helped one brand do just that with a designated budget for ads.
This is a recent multi-format Meta campaign I led for King Global Ventures, a mining investment opportunity in Arizona. My role involved creative direction, copywriting, editing, and strategy—and we produced a full set of content to cover every stage of the funnel.
🔹 2 video ads (one high-energy, one investor-formal)
🔹 Different sets of static ads with strong CTA-driven messaging
Whether you need content for brand awareness or conversion, I’ve got the full-stack skills to write, design, and deliver ads that get attention and drive action.

Video 1: Energetic, Bold, Scroll-Stopping version

This video was crafted as the hook, a high-energy, hype-driven piece designed to grab attention instantly and position King Global Ventures as a must-watch opportunity in the middle of Arizona’s mining resurgence.
It combines bold motion graphics, high-impact phrasing, and a fast tempo to drive urgency. Perfect for Meta placements, where you have only seconds to win the click.
🎯 Goal: Spark curiosity and get investors into the top of the funnel. 🛠 Role: Creative direction, scripting, full video editing, animation

Video 2: Trust-Building, Formal, Deep dive

This version was designed for deeper engagement. It speaks directly to high-intent investors looking for a solid reason to act. The tone is more measured, using data-backed messaging, trust-building language, and strategic pacing to highlight King Global Ventures’ unique position in the market.
While the visuals remain sharp, the focus is on making the case, not just grabbing attention, but earning it.
🎯 Goal: Build trust and help convert interest into real investor leads. 🛠 Role: Scriptwriting, long-form video editing, structure + pacing

Set of Ads

The ad set was crafted to speak directly to investor psychology, leveraging urgency, credibility, and long-term value.
The copy strategy focused on:
✅ Positioning real assets vs. volatile markets (like crypto or stocks) ✅ Framing copper as essential to the future (EVs, infrastructure, tech) ✅ Highlighting scarcity and timing to drive immediate action
📐 Designed in multiple aspect ratios (1:1, 9:16, 4:5) to ensure cross-placement compatibility across Meta Ads (Feed, Reels, Stories, and more).

Thanks for watching, also...

Whether you're looking to boost conversions, explain a complex product, or bring more structure to your content strategy, I can help create scroll-stopping campaigns that drive results.
Message me to book a free strategy call, and let’s talk about how to bring this level of clarity and impact to your next launch.
Like this project

Posted Apr 21, 2025

👉 Developed a full-funnel Meta campaign for a mining investment opportunity, with different target approaches, and content. (Videos and Still media)

Short Form Content Videos for a Music Producer
Short Form Content Videos for a Music Producer
Logo Animation for Marketing Company
Logo Animation for Marketing Company
FeedBird - Social Content (2D animated Introduction Video)
FeedBird - Social Content (2D animated Introduction Video)
Recovery Workouts (Long Video + 2D Animation)
Recovery Workouts (Long Video + 2D Animation)