Project Overview

When I started working on IRFarm.com, it faced major SEO and performance issues. Mobile loading speed was poor, with an LCP of 15.7 seconds, causing high bounce rates. Organic traffic was stagnant, and only two keywords ranked in the top 10. On-page SEO had missing H1 tags, coding errors, unoptimized URLs, and lengthy meta descriptions. The backlink profile was weak, with low-quality links and lost backlinks. Images were poorly optimized with large file sizes and missing alt tags. I focused on fixing technical issues, optimizing content, improving page speed, and building high-quality backlinks to boost rankings and drive traffic.

The SEO efforts for IRFARM have delivered exceptional results, significantly improving its online presence and visibility. Website Impressions increased from 132K to 168K (+27.3%), while clicks rose from 4.16K to 6.31K (+51.7%), showcasing higher engagement. The click-through rate improved by 18.8%, reaching 3.8%, thanks to optimized meta titles and descriptions. Keyword rankings saw exponential growth, with total keywords in the top 100 of SERPs increasing from 722 to 1,671, and top 10 keywords jumping from 2 to 122, solidifying the site's authority.

Technical improvements included resolving page indexing issues using the Google Indexing API and optimizing three key product pages, driving targeted traffic. The website’s average organic traffic according to SEMRUSH grew from 394 to 1,100 within a month. Enhanced website speed and user experience further boosted performance.