To increase brand awareness and consistency, I've developed a brand new content media content strategy for 9 Asia markets, with the purpose to present our social media landscape as a music community to fans, and engage fans with question, exclusive interviews and giveaway campaigns.

Generic music-related social media content posts are presented in different categories, including:

#TELLUS: we throw a question to fans and let them express themselves for higher engagements

#ONLOOPNOW: introduce new music or popular hits to fans

#DISCOVERY: introduce emerging artists to fans

#CELEBRATION: remind music fans about their favourite artists' birthday

VIDEO PLAYLIST: group up to 5 videos into one and present to fans with a theme