Redesign Lay's packaging

I am a graphic designer who is passionate about improving the appeal of Lay's packaging. In this project, I redesigned the Lay's packaging to make it more modern and appealing.

The goal of this project was to improve the appeal of Lay's packaging. With a more modern and appealing design, I hoped to increase product sales and raise brand awareness.

Lay's is a popular potato chip brand worldwide. The current Lay's packaging has an outdated design that is not appealing to modern consumers.

The current Lay's packaging has a simple and monotonous design. The design does not stand out from other potato chip packaging and is not appealing to modern consumers.

In this project, I redesigned the Lay's packaging to make it more modern and appealing. I used a brighter and bolder color palette, as well as more eye-catching design elements.

The result of this project was a Lay's packaging that is more modern and appealing. The new packaging uses a brighter and bolder color palette, as well as more eye-catching design elements.

I used an iterative design approach for this project. I started by conducting consumer research to understand consumer needs. Then, I created initial design sketches and gathered feedback from consumers. After that, I created the final design and implemented it on the packaging.

One of the challenges I faced was how to create a modern and appealing design that still maintained the Lay's brand identity. I also had to ensure that the new packaging could appeal to consumers from a variety of backgrounds.

To overcome these challenges, I used a user-centered design approach. I focused on the needs of consumers and ensured that my design could meet their needs. I also used familiar and easy-to-understand design elements that would appeal to consumers from a variety of backgrounds.