Anitroc - Art Direction and Website

Anitroc is an Italian outwear brand that prides itself on producing high-quality products using traditional craftsmanship techniques. With a focus on all-season outerwear, Anitroc works closely with local workshops to ensure that every garment meets their high standards.

I collaborated with the owners to revamp the brand's image. Drawing on my experience as a producer and art director, I assembled a team and oversaw the creative process, ensuring that the new brand identity aligned with Anitroc's values and resonated with its target audience.

Building on this successful rebranding effort, I turned my attention to the development of Anitroc's new website.

Working closely with the client, I designed a user-friendly interface that showcased the brand's aesthetic and highlighted its products. By marrying style with functionality, I was able to create a website that both looked great and performed flawlessly, reflecting the standards of both the brand and its discerning consumers.

Photographer: Lorenzo Fiorin

Art Directors: Marta Milanese, Valentina Fantin

Producer: Marta Milanese

Stylist: Elena Spessotto

Client: Anitroc