Mittal Group of Companies | Brand Identity & Logo Design

Work

Brand Strategy and Website Design

Industry

Conglomerate

Client

Mittal Group of Companies

Design a brand and website worthy of command and leadership.





Introduction

A collection of companies that invest in building a better future and leading companies towards growth, change and, transformation.

Website

www.mittalgoc.com



The Challange

How might growing companies (Who) find guidance and leadership (What) to build products and services that better serve their customer and transform the future (Why)



The Problem

Building A Foundation

Since the client had no proper logo or branding established, creating the ideal brand identity was crucial for the foundation of this company.

Highlighting Business Values & Goals

Tying to build a website that provides insight into the business goals and values while bringing an established and elevated user experience.





The Solution



Easy Navigation

In order to keep the website fluid and easy to navigate, it was important to have clear copywriting, images, and negative space.

Create a Brand Experience

Building the website on the brand graphics, colors, and elements to visually maintain the brand personality throughout the site.







Approach on Design

Using a color palette, typography, and branding elements that builds trust with the user and establishes confidence in their motto: "Leaders in Leading".