Iconic Brand Identity Designer Behind BudLight's Success
Sunil Kumar
My role. Brand Identity Designer
Project Overview
BudLight is a famous American drink loved by many people. It's known for its unique look and taste, making it stand out on store shelves and at parties.
Client Goal:
Establish a distinct and memorable brand identity for Bud Light, a major American beer brand.
My Contribution:
As the sole designer for this project, I conceptualized and developed the entire brand identity for Bud Light. This included crafting a clean and modern logo, utilizing a bold blue color scheme and a friendly, approachable typeface. and establishing a visual language that resonated with Bud Light's audience.
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Posted Aug 7, 2024
BudLight is a famous American drink loved by many people. It's known for its unique look and taste, making it stand out on store shelves and at parties.
