Hiring Ben was one of the smartest decisions we’ve made in this business
Rhea Cartwright, Beauty Consultant
As one of skincare's original true influencers, Dr Sam has built a name from her Harley St clinic and has a network of journalists and celebrities alike who swear by her. How do you translate that to her skincare business' social in a way that works?
NB: The beauty space is a crowded place to be on social.
I leaned on Dr Sam's incredible experience to produce best-in-class Reels content, which inspired a constant content loop – we could then repurpose this in Stories, build out memes rooted in her advice, and create infographic carousels that "played the long game", to inspire saves. Scroll to see how I did it!
How I launched a new product on social
First, tease the need (here's why you need it)
Next, lean on experience (here's why we're best placed to give you it)
Then bring advice and products to complement your offering, to solidify trust
How I reached a broader, younger audience
To stay fresh and top of mind, I built out reactive content and turned it around overnight as a result of whatever was going on in broader pop culture that day.
