Project Overview – ZIALED Energy

Project Overview – ZIALED Energy Pouch Website

I designed and developed a high-converting ecommerce website for a performance-focused brand selling nicotine-free energy pouches.

The goal of the project was to create a premium, modern shopping experience that clearly communicates the product’s value—clean energy, focus, and convenience—while driving conversions.

What I did:

Transformed the brand vision into a clean, high-impact UI

Built a conversion-focused landing experience with strong hero messaging and clear CTAs

Designed product sections to highlight flavors, benefits, and quick purchase options

Structured the site to guide users from awareness → trust → purchase

Integrated lifestyle visuals to align the product with performance-driven users (fitness, outdoor, productivity)

Key Features:

Fully responsive, mobile-first design

Optimized product display with “Quick Add” functionality

Clear benefit-driven sections (zero sugar, nicotine-free, minimal ingredients)

Social proof integration (reviews + Instagram content)

Smooth user flow to reduce friction and increase conversions

Result: The final website delivers a premium brand feel while maintaining a strong focus on usability and conversion, making it easy for users to understand the product and purchase quickly.

This project reflects my ability to combine UI/UX design with real business goals—especially for modern DTC and Shopify brands.