For YouTube lifestyle and vlog channel.

Edited in CapCut for the vlog's editing, post-production, and storytelling.

For this project, we built upon the existing Spanish-language content already featured on the channel, but this time we added the following:

Narrative: We developed a narrative based on a specific objective within the vlog, which is to showcase the process of preparing for a business trip.

Color grading: We worked to bring color, emotion, and feeling to each scene in the video, depending on the moment depicted.

Brand identity: We began to build a brand identity for this channel using typography, colors, titles, etc., one that would be easily recognizable to other users.

We worked with a collage format that has a very New York feel.

We chose the color yellow to grab attention and increase the video’s CTR.

We added a paper texture to further emphasize the style we wanted to convey.