Why This Project Matters:
This project highlights how data can challenge deeply held assumptions in sports, opening the door for more nuanced coverage and discussion around men’s and women’s football. It also emphasizes the value of women’s matches as high-scoring, high-entertainment spectacles, which can help shift public interest, funding, and media attention toward the women’s game. Additionally, it sets a precedent for evidence-based storytelling in sports journalism—something the industry increasingly demands.