Editorial Lead & PM for Awwwards-Winning Site
Christen Vidanovic
Significo
Content Strategy & Full-Site Production | Better Good Creative Studio
Significo is a healthtech company creating personalized digital care tools. Working through our independent design studio, Aaron and I led the end-to-end development of their new website—managing everything from discovery through launch.
I interviewed stakeholders, managed timelines & deliverables, wrote UX and site content, and editorial guidelines rooted in clarity and care. I also outlined long-form content like white papers and created a “project bible” to align design, dev, and leadership.
The site earned Awwwards Site of the Day and became a benchmark for thoughtful, user-centered digital health storytelling.
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Posted May 6, 2025
Led content strategy for an Awwwards-winning healthtech site—owned editorial, creative feedback, and timelines from kickoff to launch.
