Scrapays

Developed and implemented a performance marketing strategy and roadmap aligned with the business goals and targets.

• Managed end-to-end campaigns through various digital and offline marketing channels, such as paid social marketing, physical brand activations, SMS marketing, and email marketing.

• Optimized customer acquisition campaigns to maximize return on investment, constantly improving key performance metrics such as cost per acquisition, cost per conversion, and lifetime value.

• Improved the customer experience by collaborating with business development, product development, and customer support.

• Managed creating and publishing marketing content and materials for various channels, including the website, social media, email, and SMS.

• Worked closely with HR to recruit and source talent for the marketing team.

• Provided leadership, mentorship, and guidance to the marketing team, fostering a collaborative and results-oriented culture.