What I Learned While Designing Esso Digital’s Website
Balancing Aesthetics with Function:
Designing for a luxury agency taught me how to maintain visual richness without overcomplicating the experience making elegance feel effortless.
Mastering Visual Hierarchy:
I learned how crucial layout rhythm, whitespace, and typography are in leading the user’s eye especially when working with high-end editorial-style designsand also in dark theme.
Designing for Trust & Perception:
Every design choice had to build a sense of sophistication and credibility. I had to think beyond UX and focus on brand perception through design details.
Keeping Consistency with a Design System:
Building a minimal, scalable design system helped me keep things clean and aligned while speeding up the UI process.
Translating Brand Values into Visuals:
I improved at taking abstract brand ideas (like “digital luxury”) and turning them into real, visual form.