A Luxury Design Agency Website

Sadiya Xec

Designed and Completed in year 2022
Designed and Completed in year 2022

What I Learned While Designing Esso Digital’s Website

Balancing Aesthetics with Function: Designing for a luxury agency taught me how to maintain visual richness without overcomplicating the experience making elegance feel effortless.
Mastering Visual Hierarchy: I learned how crucial layout rhythm, whitespace, and typography are in leading the user’s eye especially when working with high-end editorial-style designsand also in dark theme.
Designing for Trust & Perception: Every design choice had to build a sense of sophistication and credibility. I had to think beyond UX and focus on brand perception through design details.
Keeping Consistency with a Design System: Building a minimal, scalable design system helped me keep things clean and aligned while speeding up the UI process.
Translating Brand Values into Visuals: I improved at taking abstract brand ideas (like “digital luxury”) and turning them into real, visual form.

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Posted Jul 22, 2025

Crafted a premium, editorial-style website for Esso Digital with refined UX, elegant UI, and smooth interactions using Figma.

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Timeline

May 14, 2022 - Jun 6, 2022

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