OBJECTIVE

My vision for Sorelle was to challenge traditional luxury fashion codes. I wanted to create a brand that speaks to a new generation of luxury consumers by blending futuristic aesthetics with timeless elegance.

I approached this project by first establishing a strong brand foundation where minimalism meets bold innovation. Using Figma, I built a digital experience with luxury and creative boundaries. I chose to integrate AI-generated fashion to demonstrate how emerging technologies can elevate traditional luxury craftsmanship.

Developed the complete brand identity from scratch

Generated an exclusive collection using Midjourney AI

Designed an immersive interface in Figma

Created a Star Wars collaboration concept

Built a cohesive visual ecosystem

This project demonstrates my ability to blend innovative design thinking with luxury codes. By combining AI-generated fashion with sophisticated interface design, I've created a concept that shows how luxury brands can embrace the future while maintaining their premium positioning.