Sometimes entrepreneurial inspiration comes to those who already have a successful day job! We worked with the founder of the vermicomposting bins business in Ottawa, to curate a plan that worked for their availability, comfort, and niche. The Marketing Plan highlighted industry statistics, AIDA approach, SWOT analysis, competitors analysis, comprehensive market analysis including market segmentation and target audience, detailed marketing strategy with the specified budget, and the weekly content planning as well as a buyer’s persona to help with targeting audience for the advertisement, and a list of influencers with similar values aligning with the brand message to collaborate with.
2020