Logo Overview
This section includes a series of logos created for a variety of clients from a diverse set of industries. Scrolling to the bottom will showcase the general Logo Process.
2022 Hyix logo was created by Kimberly Ngo. Hyix is a design and development company helping clients launch their digital product ideas and improving existing digital products. The concept of Hyix is a blossom, coding symbols <>, and design > arrow growth.M
2022 Kozori Logo was created by Kimberly Ngo. Kozori was a web3 business idea of swapping in crypto exchanges. The concept of a warrior with a sword has connotations of fast swaps and swiftness.
2020 Grandma Lulu's logo was created by Kimberly Ngo. Grandma LuLu is a soup kitchen non-profit idea to provide food to the economically disadvantaged.
2020 ARM logo was created by Kimberly Ngo. ARM is a B2B SaaS that helps research and institutional managers handle their facility operations under strict enforcement by federal regulators.
2020 San Diego RIMS event logo was created by Kimberly Ngo. San Diego RIMS is a risk management organization. The theme for the golf event was around the world.
2019 San Diego Rims event logo was created by Kimberly Ngo. This logo was created for a San Diego RIMS golf event. The theme was rock n' roll.
2019 Sorrow Support logo was created by Kimberly Ngo. Sorrow Support was a business idea.
Logo Process
1. Research
I would gather client requirements, research competitors' and inspiring logos, and provide keywords looking into the connotations to represent the company.
2. Sketch
Primary referencing the keywords and research, I quickly sketch out different logo ideas focusing on the shape.
3. Digital Conversion
Sketches that stand out are selected by asking and getting feedback. I first focus on refining the shapes and then I add color to the logos, keeping in mind color psychology.
4. Finalize
The logo is finalized and mockups are presented. A style guide is then created to document the logo and help future designers use the guide.
Finalized mockup of the ARM logo ready for presentation.
Mockup tools such as Canva are utilized in order to prepare for presentation.
