Custom artisanal e-commerce web platform

Custom artisanal e-commerce web platform engineered for Rare Cocoa.

Client Problem: The brand required a premium, bespoke digital presence to showcase artisanal single-origin chocolates while avoiding generic templates, slow plugin bloat, and complicated multi-step checkout funnels.

What I Built: • Interactive Frontend: Custom responsive interface featuring fluid product showcases, animated flavor-profile carousels, and smooth micro-interactions built with Vanilla JavaScript, HTML5, and CSS3. • Lean Performance Architecture: Clean, dependency-free codebase optimized for instant load speeds, fluid mobile navigation, and high core web vitals. • WhatsApp Direct Checkout: Streamlined order funnel that converts cart intent directly into verified WhatsApp orders, eliminating cart abandonment and providing a direct line to customers. • Delivery Logic: Built custom routing rules to handle regional fulfillment and dispatch logistics.

Tech Stack: Vanilla JavaScript, HTML5, CSS3, REST APIs, Webhooks.