New Brand Image for a custom design & manufacturer of flooring inlays company

A design project, that I Creative Directed, Designed, and Photo Directed, for a client who needed their company Logo, tagline, and Brand image, refreshed and upgraded (see 1st sample) to reflect the beautiful high-end custom inlays they design and manufacture for wood and tile floors. This also included a Print Ad Campaign (see 2nd sample), that reinforced and introduced the new Brand image and essence through storytelling photography, and new product imagery. Strong positioning and compelling copy was developed and written, which created the new voice of the brand for the company. Followed by other brand assets, including designing and developing a Product Presentation Sales Binder (see 3rd sample), that showcased a selection of wood and tile floor inlay designs, with product information and specifications, which was produced and sent to distributors and interior designers.