Video Script

The Press had reached a milestone half a million title downloads and we wanted to highlight this with a breakdown of our key success metrics... Only, what are our success metrics?

Digital books are a relatively nascent part of the product range for many publishers and benchmarked industry standards for what success looks like do not currently exist.

I know what you're thinking. This is great! We have free reign in how we interpret and convey stats to our stakeholders and peers!

Well, yes, but equally therein lies the problem. How do we show and prove that x = good? Without benchmarking everything becomes an achievement! It was clear that we had to reconfigure the meaning of success for these new digital products beyond traditional KPIs.

Reader reach is a universal sign of engagement- albeit largely seen as a 'soft' altmetric.

I knew I wanted the video to be fun and personable for everyday social media users to engage with passively online, promote our title range whilst also demonstrating that our books had real-world useability and impact for stakeholder purposes. Getting an insight into who our readers were seemed like the perfect solution.

I set about pulling information about what books our readers were reading in what countries with some fascinating and surprising results...

-Wrote video script that was able to speak to customer and stakeholder needs, focusing on demonstrated title reach and global user interaction

-Commissioned and collaborated with motion designer to develop storyboard and graphic design

-Data analysis from aggregate hosting sites