A long-term client road.cc commissioned me to create a vlog-style tech review showcasing their bike. I began by carefully reviewing the brief, asking clarifying questions, and developing a storyboard cut to align with the client’s vision. The initial storyboard cut was approved immediately, with no revisions requested.
I then completed the full edit by integrating dynamic motion graphics, engaging b-roll, music, and sound design to enhance pacing and viewer retention. With the exception of the arrows and subscribe buttons, all motion graphics were designed and animated entirely by me.
The video received an extremely positive response on YouTube: 'Probably the best road cc video I’ve watched.'