Product Marketing & Growth Specialist

Honourable Ayaruja

●Contributed to the marketing campaigns during Q3 and Q4 for the promotion of new feature releases; as a result, 46% of clients upgraded to the new release.
●Built and customised cold outbound sequences and reached out to prospects from 5 Companies each week.
●Use data from the feedback funnel to provide scalable solutions for b2b enterprise customers.
●Conducted test and learn strategies to drive insights into brand traffic behaviour and improve campaign performance.
●Helped the Demand Generation Specialist with the promotion of 4 webinars and acquisition magnets relevant to the product.
●Built specialized onboarding flows for 10 SaaS companies and recommended methods for improving product adoption during their roadmaps.
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Posted May 22, 2023

Conducted test and learn strategies to drive insights into brand traffic behaviour and improve campaign performance.

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