Daniel, the founder of Talent Prospect, a top recruitment agency in the UK that specialises in finding the perfect job for candidates and connecting recruiters with the best talent for the job reached out to me mid 2022.

The business was newly launched so they needed fresh and engaging content for their website and direct mail letters.

The first thing I did was to get to know their goals. I had a series of meetings with them to understand their vision, values, and target market. I also did thorough research on their competitors and their industry.

The reason is I wanted to create a brand voice and message that would communicate their unique selling proposition.

I then created a style guide that ensured that all content was consistent and coherent across all platforms. I shared these documents with the client and got their feedback and approval.

Next, I created fresh and engaging content for their website, emails and direct mail letters.

I wrote all of the website copy with clear and compelling calls to action. I also wrote blog posts that covered relevant and interesting topics that would attract and retain their target audience.

I delivered all the content to the client on time and within budget. I also monitored and measured the performance of the content and provided regular reports and insights to the client.

Based on feedback and reports I made adjustments and improvements to the contents.

I maintained a close and collaborative relationship with the client throughout the project and ensured that they were happy and satisfied with my work.

Through my partnership with Talent Prospect, within the first 6 months, they were able to generate more leads and conversions, their blog traffic was up by 30% and their email open rate increased by 25%.

Daniel was pleased with the work and continues to work with me today for all of their content needs.

That’s what we call a win-win.

Does this story sound familiar? Could Talent Prospect’s success story become the driving force behind yours? We’d love to find out.

Get in touch with me today and discover just how far great content could take your business.

Get in touch with me today to claim your slice of content marketing success.