Velomarkte Website Redesign

A modern redesign of the Velomarkte homepage to improve visual hierarchy, highlight key selling points, and create a more engaging browsing experience for cycling enthusiasts. This was a self-initiated concept project to explore better UI/UX solutions for the brand.

Figma

Google Fonts & Font Pairing Tools

Color palette & accessibility tools

Conducted market research on leading European bicycle e-commerce sites to identify trends and best practices.

Reimagined the homepage structure to better showcase brand partnerships, product categories, and unique selling points.

Designed clean, responsive layouts with a focus on imagery and readability.

Optimized call-to-action placement for higher conversion potential.

Bold hero section with a clear value proposition and direct CTAs.

Integrated brand logos for trust and recognition.

Grid-based product category layout for quick navigation.

Modern typography and a sporty, energetic color scheme aligned with the cycling market.