2 min read

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May 26, 2025

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If you want your e-book to sell on Amazon, apart from deciding the right niche and writing great content, you need to be discoverable on the platform. That’s where keywords come in.

Keywords are the search terms readers type into shopping websites like Amazon when looking for books. By using the right keywords in your title, subtitle, and description, you increase your book’s chances of showing up in relevant search results, which means more visibility, more clicks, and potentially more sales.

Amazon is a search engine for books. Think of it like Google, but just for readers. If someone searches for “time management for moms” or “freelance writing guide,” Amazon shows books that match those terms, especially if the words appear in the book’s metadata.

Use Amazon’s search bar: Start typing a topic and see what autocomplete suggests.

Check bestselling books in your niche: Look at their titles, subtitles, and descriptions.

Use keyword research tools like:

Publisher Rocket (great for Amazon-specific data)

KeywordTool.io (free alternative)

Google Trends (for general interest patterns)

💡Tip: Place your most important keywords in the subtitle, not just the title. This helps with discoverability without making your main title awkward or forced.