As part of Trovata's ongoing communication strategy, I was tasked with designing various email templates for pipeline campaigns, podcast announcements, monthly newsletters, and product features. The primary objective was to keep the current clients well-informed and engaged, ensuring they read through the entirety of their communications.

To meet this goal, I developed email designs that balanced aesthetic appeal with informational clarity. By leveraging the power of visually appealing layouts and strategic use of colors, each email was crafted to catch the eye and hold the reader’s interest from start to finish. This design strategy not only increased the readability of their emails but also strengthened the brand’s presence in clients' inboxes.