Ecom Design

Added ratings and reviews above the fold: Placed a star rating and review count directly beneath the product title to validate the purchase intent before buyers even read the description.

Surface the money-back guarantee closer to the CTA: Moved it directly above and/or beneath the CTA to act as like a trust badge — this reduces purchase anxiety exactly when it matters most.

Offer a subscribe & save or bundle option: Added a subscription toggle ("Subscribe & Save 15%") or a "Pair With" bundle to push higher order value into the first purchase.

Showed a before/after image gallery: Designed texture close-up, on-skin application steps, alongside visual results — to increase visual ideation and reduce return rates.

Named key ingredients: Called out 2–3 hero ingredients by name (e.g., Ceramides, Niacinamide) with a one-line benefit for each — this signals transparency & appeals to ingredient-first buyers.