STN is a national news channel. The wholesome concept designed clearly defined their requirement for a plain and legible, yet distinctive logo. Therefore, we built the whole idea around a simple font and the distinctive power of the colors indicated. As part of the news ticker, the logo also served as the baseline and starting point of the whole screen, and a vital part of the news headlines. Therefore, we not only added colour, texture and music but also developed a branding for the channel through motion. What we did: I. Visual Concept and Strategy for the Channel II. Corporate Branding Package III. Production Creative Direction IV. Project Management Emblem and Logo Promotional Formats Channel V. Bumpers News and Sports Package VI. Weather Forecast Package VII. Real time Graphics Package VIII. Music Credits: John Paul Mauku IX. Executive Producer: Solomon Majengo X. Creative Directors: John Paul Mauku, Solomon Majengo