Inspired by a friend starting her own company selling bed linen, I decided to work on an advert and some social media posts for a similar imaginary brand called 'Eve'.
Advert Idea
Concept - discuss bedding as if it was clothing, highlighting how we 'wear' our bedsheets every evening to sleep in.
[Woman wearing a dressing gown finishes washing her face and walks towards the bedroom]
Narrator: Hmmmmmm it's 9pm and you're choosing your outfit for the evening. One option is fitted and floral
[picture of a cocktail dress hanging on a rail]
Narrator: one is bold and silky
[pans to another dress hanging on the rail]
Narrator: But one is padded, magnificently comfortable and made of 100% linen.
[shows closeup of fabric and zooms out to show the bed]
Narrator: It would be rude not to.
[woman pulls the duvet around her]
Narrator: What are you wearing tonight? Choose from a range of delicious colours and patterns on Eve.com. Invest in comfort.