I had the opportunity to work with a lawyer who wanted to elevate their social media presence through short-form videos on Instagram Reels and TikTok. The objective was to educate their audience on legal topics, promote their services, and generate leads while maintaining a professional yet approachable tone.

For this project, I developed a series of engaging video scripts tailored to their expertise. Here’s what we accomplished:

Content Strategy: I worked closely with the client to identify key topics relevant to their practice areas, including family law, personal injury, and criminal defense.

Script Creation: Each script featured strong hooks to capture attention, clear and simplified explanations of legal concepts, and relatable storytelling to connect with the audience.

Trend Integration: I ensured the scripts aligned with trending formats and audio to increase reach and engagement.

Call-to-Action: Every video ended with a strong CTA, encouraging viewers to book a consultation or visit their website.

Increased engagement rates by 35% within three months.

Generated a noticeable uptick in inquiries, leading to several new client consultations.

Enhanced their reputation as a trusted authority in their field, with positive feedback from both followers and clients.