We migrated to Webflow and redesigned end-to-end: tightened the story around “always-on visibility,” rebuilt the IA so buyers hit proof fast, and set up a scalable CMS that grows with new modules. On the SEO side, we ran a safe migration—audited and reorganised content, mapped 301s, refined slugs, rebuilt meta + headings, added schema, and re-wired internal links—so equity came with us. The CMS was adapted to fit the content (use cases, modules, resources) instead of the other way around.