9 B2B Brands Winning On Instagram + B2B Tips to Help Your Brand Succeed B2B on Instagram
There's a perception of unprofessionalism that comes with using Instagram to boost B2B marketing strategies. However, you'll find a series of brands that have been quite successful at interacting with the audience and selling their products/services. Besides providing a unique platform to connect with potential clients, Instagram provides a visible platform for exceptional creativity. Therefore, if you think embracing Instagram to further digitalize your marketing strategies is ineffective, here are some inspirations.
LinkedIn
LinkedIn is one of the largest and most successful B2B brands out there. This platform is enjoying tremendous success by sharing its milestones on Instagram posts. You'll find stories of LinkedIn users on its Instagram page to showcase the benefits of being a member. Being a B2B on Instagram allows LinkedIn to innovatively highlight its high standards without necessarily saying too much. Each post speaks to inspire the audience. Also, it shows that LinkedIn strives to understand what the target users want and it delivers just that.
MailChimp
B2B on Instagram aims to share engaging content to get the audience to like, share, and comment. One of the strategies showing increasing popularity is video marketing since it eliminates boredom. Video content allows B2B brands to display what they offer on the web. Companies like MailChimp are thriving by making creative videos to keep the audience wanting more.
Video content is allowing B2B to remain professional by sharing interesting and straight edge thoughts. MailChimp relies on the whimsical style to navigate the corporate world in a trendy fashion. The increasing online presence provides a fun platform for B2B marketers to sell their ideas.
Hootsuite
B2B on Instagram can share their corporate culture to give the audience the good spirit of their work environment. Hootsuite allows its audience to connect with the personnel by showing the people behind the sales. You'll find images of Hootsuite personnel playing, bonding, working out, volunteering, or hanging out in or outside the office.
Shopify
Besides promoting creativity and interaction, social media instills a culture of consistency in the users. Shopify uses Instagram to share content featuring its successful users and their achievements. The company relies on the real faces of people to enhance the cohesiveness of each post. Also, the company features a similar design for all posts to unify its stories.
Oracle
The unstoppable tech company, Oracle sells its software and hardware through provocative Instagram posts. This B2B shares posts aiming to instill an interactive move from the comments of the audience. The company features tech stuff and its future while incorporating humor to keep the conversation going.
InVision
B2B on Instagram can distribute digital content on the platform for direct marketing to increase sales. InVision shares posts to help App users better utilize its features, while showcasing the benefits of the software.
Cisco
Various B2B on Instagram are taking advantage of the IGTV to upload valuable content and push the brand. Cisco hosts mini-webinars to connect with the loyal and potential audience. The stories on its IGTV show how the B2B efforts are changing the corporate society. Adobe Adobe relies on surreal quality imagery to show how the software users can effortlessly create irresistible content. On its Instagram page, you'll find colorful and attractive images that sell the abstract nature of Adobe. As a first-time visitor, you'll be in disbelief if you're on a corporate account.
HubSpot
B2B marketers are turning to specific strategies to reach the target niche for more productivity. HubSpot uses focused hashtags to promote its content on Instagram. This hashtag not only allows HubSpot to get more audience talking about its brand but also gives users a chance to be part of the conversation. Although Instagram fails to offer the straightforwardness of other social media platforms, it's quite interactive. However, B2B brands need to be creative, expressive, and patient to succeed in Instagram marketing.
2021
