Rhonda Filetti: Landing Page for an Online Yoga Coach

Rhonda Filetti is a personal online yoga coach with no web presence. She needed a landing page that would do one thing well: turn visitors into coaching clients.

I covered the full design pipeline from research through final delivery:

Competitor research: Analyzed other yoga and wellness coaching sites to identify what works in the space and where competitors fall short

Inspiration gathering: Pulled visual and structural references to establish the right tone (calm, trustworthy, professional)

Website architecture: Mapped out the page structure, content hierarchy, and user flow to guide visitors toward booking

High-fidelity design: Delivered a polished, conversion-focused landing page in Figma

Figma for design, Adobe Photoshop for image work, and Claude for research support during the competitor analysis phase.

The page was built around a single conversion goal: get visitors to book a session. Every section earns its place. Clear value proposition up top, social proof, a breakdown of what Rhonda offers, and a strong call-to-action that stays visible throughout the scroll. No clutter, no distractions.

Delivered in 4 days. The client's feedback was straightforward: he loved the design. Rhonda walked away with a ready-to-build landing page designed to convert browsers into yoga clients.