After ten videos together, Candid knew what they were capable of. That familiarity is valuable, but it also creates its own ceiling. Their brand identity had developed a visual language over years of work, and the question they brought to the eleventh project was not "how do we make another good video." It was "how do we find out what this brand looks like when it pushes past what it already knows it can do." That is a harder brief to answer than starting from scratch.
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After ten videos together, Candid knew what they were capable of. That familiarity is valuable, but it also creates its own ceiling. Their brand identity had...
