ALEX & ANI | Social Media Content & Short-Form Video

Cicilia Teng

For this campaign, I was hired by The Luupe to produce content for their client, Alex & Ani, as part of the brand’s Mother’s Day campaign, #HowWeMom.
I led the full creative production — from casting talent and coordinating styling to capturing both photography and short-form video content. The goal was to create heartfelt, authentic visuals for use across Alex & Ani’s social media and website.
Working closely with the brand and The Luupe team, I delivered a full set of images and a hero campaign video that aligned with their message of celebrating motherhood in all its forms. It was a beautiful, collaborative experience, and I truly enjoyed bringing the story to life through thoughtful visual storytelling.
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Posted May 4, 2022

Produced videos and captured photography for Alex & Ani's Mother's Day campaign, #HowWeMom

DISNEY | Art Direction, Photography & Social Content Creation
DISNEY | Art Direction, Photography & Social Content Creation
KB HOME | Social Media Graphics & Short-Form Video
KB HOME | Social Media Graphics & Short-Form Video