ALEX & ANI | Social Media Content & Short-Form Video by Cicilia TengALEX & ANI | Social Media Content & Short-Form Video by Cicilia Teng

ALEX & ANI | Social Media Content & Short-Form Video

Cicilia Teng

Completed work

Art Director

Photographer

Video Editor

Adobe Lightroom

Adobe Photoshop

CapCut

E-Commerce

For this campaign, I was hired by The Luupe to produce content for their client, Alex & Ani, as part of the brand’s Mother’s Day campaign, #HowWeMom.

I led the full creative production — from casting talent and coordinating styling to capturing both photography and short-form video content. The goal was to create heartfelt, authentic visuals for use across Alex & Ani’s social media and website.

Working closely with the brand and The Luupe team, I delivered a full set of images and a hero campaign video that aligned with their message of celebrating motherhood in all its forms. It was a beautiful, collaborative experience, and I truly enjoyed bringing the story to life through thoughtful visual storytelling.