Marlu Buys Houses — Real Estate Website Concept Redesign

A concept redesign of the Marlu Buys Houses (MBH) website — a "we buy houses as-is for cash" real estate company based in the US. Reimagined the layout, visual hierarchy, and trust-building sections in Figma based on the live site at marlubuyshouses.com.

Note: This is a self-initiated concept redesign, not a paid client project. The original live site can be viewed at marlubuyshouses.com.

The original MBH site does the job, but it leans heavily on stock-style icons and default spacing that make it feel like a templated WordPress build rather than a trustworthy cash-offer company. The comparison table (Traditional Sales vs. MBH vs. Property Investor) is a strong idea but gets visually buried, and the FAQ section's bright red background, while bold, fights with readability. Overall the trust-building elements were there — just not given enough visual breathing room to do their job.

I kept the brand's red/black identity since it ties to urgency and "cash offer" energy, but toned down competing red blocks so the comparison table (the strongest selling point on the page) gets to stand out instead of blending into another red section right after it. I gave the icon grids more consistent sizing and spacing so the "When You Should Choose MBH" section reads faster, and cleaned up the FAQ contrast so it's easier to scan without straining.

I went through the live site section by section first, noting which parts were doing real persuasive work (the comparison table, the 3-step process) versus which felt like filler. I looked at a couple of other "sell my house fast" competitor sites to see how they handle trust signals and CTAs, then sketched a simplified hierarchy before building it out in Figma — hero → promise → process → comparison → FAQ → CTA, each section getting clear visual separation instead of bleeding into the next.

A version of the site that keeps the same friendly, fast, no-fee message, but makes the comparison table and trust signals hit harder since they're not competing with repeated red banners. It feels more like a confident, established company and less like a quick template.