EVO+ Protection Studio, a leading provider of automotive protective solutions, needed a complete website overhaul. I took on this project using Figma for design and WordPress with the Semplice builder for development, I also implemented a Shopify product store directly into the site.
Challenge:
EVO+ Protection Studio faced several challenges with their existing website, including outdated design, poor user experience, and limited functionality. They needed a modern, responsive website that would captivate visitors, convey their expertise, and drive conversions. My challenge was to design and develop a website that not only addressed these issues but also positioned EVO+ Protection Studio as a leader in the protective solutions industry.
Solution:
To meet EVO+ Protection Studio's objectives and overcome the challenges they faced, I implemented the following strategies:
1. Comprehensive Design Exploration: I began by conducting extensive research into EVO+ Protection Studio's target audience, competitors, and industry trends. This research informed my design process and allowed me to create a website that resonates with their audience and sets them apart from competitors.
2. Collaborative Design Process: I collaborated closely with EVO+ Protection Studio throughout the design process, soliciting feedback and incorporating their input to ensure that the final design aligned with their brand vision and goals. Using Figma, I created wireframes, mockups, and prototypes to visualize the website's layout, structure, and functionality.
3. Custom WordPress Development: Once the design was finalized, I proceeded with the development phase using WordPress and the Semplice builder. I customized the theme and templates to match the design specifications and integrated essential features such as product showcases, service pages, contact forms, and social media integration.
4. Responsive and User-Friendly Design: I prioritized responsiveness and user-friendliness to ensure that the website looks and functions seamlessly across all devices and screen sizes. By implementing responsive design principles and optimizing for mobile performance, I ensured that visitors can access and navigate the website effortlessly, regardless of the device they're using.
5. Search Engine Optimization (SEO): In addition to design and development, I implemented SEO best practices to improve the website's visibility and ranking in search engine results. This included optimizing meta tags, headings, images, and content for relevant keywords, as well as implementing schema markup and creating a sitemap for better indexing.
