I watched Apple's 108-second event by Rishi ShahI watched Apple's 108-second event by Rishi Shah

I watched Apple's 108-second event

Rishi Shah

Rishi Shah

I watched Apple's 108-second event recap and couldn't stop thinking about one thing.
No voiceover. No presenter. Just words, motion, and rhythm.
Short sentences. Each one a beat. The entire year of Apple products - described in 108 seconds through kinetic typography alone.
That moment became TypeDeck.
The idea: What if After Effects had a baby with PowerPoint - and it was actually simple enough for anyone to use in minutes?
No timeline. No keyframes. No layers. Just write your script and watch it become a film. I Built the entire app UI and animation engine from prompt to code. The behavior-based animation architecture, the script editor, the rhythm strip, all of it with use of Figma Make. What TypeDeck does: → Paste your script — every sentence auto-converts into an animated scene. → Copy a style with Ctrl+C, paste it across every slide with Ctrl+V. → Hook accent words with asterisks — they get a color treatment automatically. → Apply flat color, gradients, or drop in images and video as backgrounds. → Export and import projects. Built-in music. Everything in one place.
The problem it solves: After Effects has a learning curve measured in months. Canva has templates but no motion depth. There's nothing in between that gives a founder, marketer, or creator the ability to make a genuinely beautiful motion video in under 20 minutes - until now.
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Posted Jun 15, 2026

I watched Apple's 108-second event (https://www.youtube.com/watch?v=mO8zBQqpTmY)recap and couldn't stop thinking about one thing. No voiceover. No presenter...