The current website experience makes it difficult for prospective students to understand the institution’s value, find key information, and confidently complete an enquiry or application. Navigation is unclear, CTAs lack visibility, and important trust signals—such as placement results, program benefits, and success stories—are not emphasized. This leads to confusion, hesitation, and drop-off, especially during exploration and enquiry stages.

To improve conversions and user confidence, the experience needs clearer messaging, intuitive navigation, stronger visual hierarchy, optimized mobile usability, and a simplified enquiry-to-application flow.

The redesign followed a structured approach to identify issues, understand user needs, and translate insights into actionable improvements:

UX Audit A detailed audit highlighted key usability gaps including weak CTAs, poor hierarchy, inconsistent UI, and mobile-related friction. Recommendations focused on clarity, trust-building, and streamlined interaction paths.

User Journey Mapping A 5-stage journey was defined (Discovery → Exploration → Consideration → Enquiry → Application) to understand how first-time visitors move toward conversion. Pain points, motivations, and behavior patterns informed design decisions to create a more guided and intuitive flow.

Wireframing & Experience Redesign Low-fidelity wireframes were created for the homepage, program page, and enquiry flow. The updated structure emphasizes:

Clear value propositions and strong CTAs

Logical content hierarchy

Trust signals like testimonials, stats, and partner logos

A simplified multi-step application with progress tracking and support

Critical Issues: Navigation confusion, weak CTAs, poor information hierarchy, mobile issues

UI Problems: Inconsistent design, excessive text, weak visual hierarchy, outdated patterns

Key Recommendations: Clear value propositions, simplified user journeys, prominent trust signals

Clear Value Proposition - Leading with placement stats and unique differentiators

Simplified Navigation - Logical program discovery path

Prominent CTAs - Multiple conversion opportunities throughout

Trust Signals - Placements, testimonials, and success stories front and center

Mobile-Friendly - Responsive design considerations

Reduced Friction - Streamlined application process with progress indicators