ShiftCTRL is a brand focused on creating a unique style of nightlife for the young working class men and women living in the city of Lagos, Nigeria. It seeks a blend of party life and wellness community.
This is an unused variant logo exploration I made for the brand. The goal was to create a simple and memorable logo with an electrifying outlook to represent the energy of the party life which is reflected in the contrast between the brand colours. The design consists of:
Main Logo (Logo + Tagline)
Primary Logo (Logo without Tagline)
Secondary Logo (Compact minimal logo)
Brand Pattern
Like this project
Posted Sep 27, 2025
Brand logo variation. A second option to streamline client's decision on the main logo.